Posted: December 30, 2016 | Author: Cassandra Page | Filed under: On social media | Tags: Instagram, PopVinyls |
I was going to do a list of my favourite bookish Christmas Instagram posts by other people, because there are some corkers out there, but WordPress restrictions prevent me from properly embedding Instagram posts so that people can readily access the original. And I wasn’t comfortable copying the images off Instagram and uploading them separately, even with links, because that way lies madness and copyright infringement.
So. I decided instead to list my own top five most liked posts from 2016 — because that way they are my own photos and I can’t get in trouble from anyone but me. (I may have a stern word with myself later…) I’m still relatively small time in #bookstagram circles, but these posts did better than usual, and I’m rather proud of that.
You’ll notice that every single one of these images has something in common: a PopVinyl figure. I have a rather embarrassing collection of them and, while I do post a few images without them, those never seem to be as popular. I can understand that. I love my Pops too! ❤
Five — 99 likes
I chose five because that’s how I roll. Of course, the problem is that three of my images are tied at 99 likes each. And if you don’t think that the missing like to get them to 100 is driving me nuts, you’re kidding yourself. :p

Four– 103 likes
This is such a simple photo — I noticed that my Katniss Pop went really well with the cover of Atlanta Burns, so I, um, popped the two together and snapped a pic. I didn’t predict how well it would do.

Three– 105 likes
I posted this just after Fantastic Beasts came out (it’s a great movie, btw), so I guess it was always going to do reasonably well! The book was a Christmas present from my son, but (because he’s seven and I actually had to pay for it) I took the picture before we wrapped it up. Shh!

Two — 109 likes
Another tie! The picture of Cinder is very recent; I only took and posted it this week. The other one is about a month old. Rose isn’t my favourite companion, but for reasons I don’t understand you can’t get Donna Nobel or Martha Jones as Pops. Gah!

One — 133 likes
I’m tickled pink that my most liked picture so far is of my own books. I’d like to imagine that is the reason, but I suspect it has more to do with the Sarah PopVinyl (from Labyrinth), and the fact I had a Scentsy burner in there. Still, I’m going to call it a win!

Posted: September 9, 2016 | Author: Cassandra Page | Filed under: On social media | Tags: bookstagram, Instagram |
I know I’ve mentioned from time to time that I am on Instagram now. Like Twitter, I joined Instagram because I had a vague thought that it might be a good idea to have an author profile there. But, also like Twitter, I’ve very rapidly fallen in love with #bookstagram, where book obsessives take smexy photos of books and post them for all to fangirl over. It appears to my creative, visual art-y side. And my book obsessive side.
It’s really interesting, seeing the different approaches people take with their styles, or feeds; some people have a combination of different looks, while others have a definite overall theme: books with lights, books with food, messy book pics, abstract book pics … you get the idea.
After a bit of playing around, I discovered that my favourite sort of photo to take was one with a crisp white background and white colours; the below picture is a screenshot of my most recent nine photographs. That doesn’t mean I don’t do other styles, but that combination predominates.
Here are things you can expect from my posts if you follow me:
- Crisp white backgrounds and bright colours (duh)…
- PopVinyl figures. Because my son and I have around 80 of the adorable little suckers, and I might as well get some use out of them!
- Pokemon, because I am a Pokemon Go addict and my son owns a bunch of plushies and toys.
- Fake flowers and candles, as these are basically compulsory for bookstagram photos.
- The occasional geeky paraphernalia, because that’s how I roll (dice) (see what I did there).
- Some photos of finished colouring projects.
- BOOKS!
- (Sometimes even my books, because they are very pretty, if I do say so myself.)
And even if you don’t follow me — if you don’t have Instagram or just don’t love me that much 😉 — I’m sure I’ll keep posting the occasional picture here, when I review a book that I’ve read in paper format. So you won’t miss out!

Do you like free things?
Just a reminder: the Isla’s Inheritance ebook, the first book in my young adult urban fantasy series, is available free from the following retailers:
Amazon US | Amazon UK | Amazon Australia
Barnes & Noble
iBooks
Kobo
Smashwords
Posted: May 14, 2016 | Author: Cassandra Page | Filed under: On social media | Tags: aussie-owned, bookstagram, colouring, Instagram |
Aussie Owned and Read — where I am a co-blogger — just got itself onto Instagram (@aussie_owned_read), courtesy of the super-enthusiastic Sharon. I’d been thinking I should create myself an account for a while now, because something-something-social-media, and AOR’s involvement encouraged me to jump on the bandwagon.
You can find me @cassandrapage01. I’ve been off crook from work for most of the past week, feeling too unwell to write much of anything. But not too crook to take lots of pics, apparently.
What can you expect to find if you follow me over there?
Definitely some of this…
And a little bit of this…
This (obviously)…

And occasionally, if you’re really unlucky, some of this…
Are you on Instagram? If you leave a comment with your handle, I’ll pop over and stalk say hi to you.
Posted: December 20, 2015 | Author: Cassandra Page | Filed under: On social media | Tags: Facebook, meme, social-media, teaser |
On my Facebook page, I have an album I called “Memes Made By Me” (because I love the alliteration). That’s where I save the various non-promotional memes I’ve made, from the ones I’ve done with various meme generators to ones I’ve actually made with stock art. Some of them are (hopefully) funny; others are (maybe) inspirational.
Why do I make them? Partly it’s a shameless self-promotional thing; the theory goes that if someone likes my meme, they might click through to learn more about me and my books. (I don’t think that ever actually happens, though — at least, not based on my own Facebook-viewing behaviour.) Another thing I’ve noticed is that, if I get lots of activity on one post, then the next post I share seems to be shown more widely by Facebook’s evil algorithms. That may be a coincidence, though.
The real reason I make them is because it’s fun. I love using Photoshop to come up with pretty pictures with words on them. :p
Here are some of the non-promotional memes I’ve made over the past few months:

I hate those posts so much…

Stock: Shutterstock

Neil Patrick Harris belongs to Joss Whedon (and also to Neil’s husband, David). No copyright infringement intended.

Stock: Shutterstock

Stock: Shutterstock

My friend’s ten-year-old daughter came out with a comment very similar to this. I adapted it. 🙂
I’ve also made a ton of promotional teasers, most of which you’ll have seen on my blog if you’re a regular reader. If you’re not, here’s the most recent one. You’ll notice I’ve kept the text quite small on the overall page. That’s because I’ve been thinking about using this one in an advert, and Facebook requires that images for ads have no more than 20% text. (I may be pushing that limit with this one, because it’s not just the text on the top left that counts but the title on the book as well.)

And here’s one I made for my friend, Stacey, whose newest book came out last month.
I’d love to hear what you guys think of these kinds of memes and teasers. What do you like to see in a meme? What makes you click “like” or “share”? How about in a book teaser?
Posted: August 15, 2015 | Author: Cassandra Page | Filed under: On social media | Tags: Facebook, social-media |
If you want to reliably see what I’m up to on the Book of Faces, Jay Kristoff has the good oil on how to do it. My Facebook page is here!
Jay Kristoff - Literary Giant

So I’m not sure if you beautiful folks are aware of this, but I thought I’d share since Facebook isn’t all that great at spreading the word about its own functionality.
The facey lair of Lord Zuckerberg has been shrouded in dank shrouds of dank, shroudy mystery for a while now, and most authors I know don’t really bother with it as a social media platform anymore. Not only does the Tome of Face-ishness seem oh so very Naughties, but it’s just not all that great for getting the word out about your warez, as opposed to Twitter or Tumblr or Tinder (omg all these T words) or whatever it is the cool kids are using this week.
One of the reasons companies and content creators are fleeing like virginal 16 year old protagonists in the presence of hockey-mask-wearing mass-murderers is that the Grimoire of Facery actually doesn’t…
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Posted: May 13, 2015 | Author: Cassandra Page | Filed under: On social media | Tags: pinterest, social-media |
Building your author platform? I’m over at Aussie Owned and Read, giving some advice on setting up a Pinterest account.
Aussie Writers
Source: Wikipedia Commons
If you’re a new author who is looking to build your social media platform, either before you start querying agents or because you’ve got a deal and have been told it’s something you need to work on, then you might want to consider Pinterest, the image-sharing website. It’s less demanding than a blog, Facebook or Twitter… although it can be just as much of a time vampire if you let it.
Still, with a bit of self-discipline, it can be a way to promote yourself and your books, while also being a great source of inspiration for your writing.
What should I pin?
Look at creating at least ten boards on different themes, and having at least the same number of pins in each. Here are some ideas to get you started.
Have a board directly relating to each of your books or to each series. I have a board for my
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Posted: January 10, 2015 | Author: Cassandra Page | Filed under: On Twitter, On writing | Tags: crowdfunding, feminism, sexism, Twitter, writing |
Warning: this is a long post. I have my rantypants on.
So there was a(nother) scandal in the YA world this week. An author going by the pen name of Stacey Jay — I gather she writes romance too, under another name — set up a Kickstarter project to try and fund the second book in her YA series. She apparently published her first book traditionally, but the sales weren’t enough to make the publisher want to go ahead with the series. However, they were enough that she could make a viable go of the sequel if she self-published it.
So she set up a Kickstarter, attempting to raise enough money to cover the costs of a cover artist, editing, layout, etc. As part of that, she also included the cost of her time to write the book. She did this because writing is her sole source of income, and because if she was going to take time out from other paying projects to write the sequel, she’d need to be able to feed her kids. You can see the Kickstarter here.
This started a bit of a storm on Twitter. I didn’t see it myself at the time, but I’m told that there was some discussion about the struture of the Kickstarter rewards, some about the idea of wages vs advances vs preorders, some on whether Kickstarter is the program to use at all, and some about the ethics of asking for the cost of living as part of the price of writing a book.
Regardless of the intent behind some of the discussion (I spoke to one person who said it was mostly a discussion about the system), some of it was vitriolic (“who does she think she is?!”), and Stacey Jay took it as an attack. She cancelled the Kickstarter. Her blog post went viral, and a lot of big names latched onto that last point of discussion, about writers being fairly remunerated for their work. Chuck Wendig and Laura Lam blogged about it. Maggie Stiefvater retweeted the blog with a comment saying she agreed 100%.
Then Chuck Wendig tweeted something I’d seen others tweet, although not in the same words:

He was accused of sarcastically subtweeting a group of women, and of being sexist.
This left me scratching my head, because I hadn’t been aware that the bulk of the discussion about the Kickstarter had been by women. I suppose if I’d considered it, I would have realised, because most YA authors are women. But until then, it didn’t seem to have been a factor.
Still, the subject of authors being paid (in money, not “exposure”) isn’t exactly a women’s issue, so the gender makeup of the two sides of the debate shouldn’t be a barrier to others taking part in a discussion arising from it. The fact that the bulk of the discussion was on one issue, rather than the full spectrum of the original discussion … well, that’s just how conversations work. They don’t always go the way we want them to, especially online.
Sidenote: The claim that Chuck Wendig has a big megaphone to broadcast with because he is a man is undermined by the fact that Maggie Stiefvater — who has almost twice as many Twitter followers — said the same thing. I’m not saying that his white male status hasn’t helped him along the way in his career, because there’s no doubt that privilege shortens your odds in the “luck” part of the success equation, but I’d suggest hard work, clever marketing and talent play big role in his success too. And Chuck is the first person to admit he has received “hetronormative white dude” advantages. His self-awareness earns him mad props in my eyes.
Anyway, yesterday, Stacey Jay tweeted the following.


She’s been doxxed.
(If you’re not familiar with the term, it’s when someone hacks or does intensive research on a target and then publishes their personal details online. Wiki has a page defining it.)
I saw her tweets this morning, my time, and wanted to Hulksmash something. I feel sick. Really ill, and so bad for Stacey Jay that it hurts. Because this isn’t about the pros and cons of asking for money to cover your bills anymore, or whether Patreon is better than Kickstarter, or whether a $20 reward including promo material was poor form. This is about someone’s privacy being violated.
Regardless of what you think of authors using Kickstarter to fund writing a book, we can all agree that doxxing someone is a dick move, yes?
To be clear, I don’t think for a second that the person behind the doxxing was one of those involved in the original discussion. No doubt some “hacktivist” shit-stirrer saw the scandal and decided to make a name for themselves in the cyber community by targeting Stacey Jay.
And this is where I think sexism has played a part, moreso than in the original tall poppy syndrome or the commentary around it. Because doxxing someone contains an implicit threat. I know where you live. It’s been used a lot by the less savoury side of the GamerGate scandal, to try and shut up those on the opposite side. Usually, it must be said, it’s used to target women.
I hope Stacey Jay reports the doxxing to the police and they are able to find the perpetrator — although I’m not optimistic about that. I hope she can find some peace after all this. I even hope that she reactivates the Kickstarter to take advantage of the publicity all this has caused, although given the doxxing I doubt she will. If I were her, I wouldn’t.
And the truth is that I’m scared to post this, because I’m a female on social media, and I’m afraid of drawing the wrong sort of attention. Of having people leave vindictive negative reviews on my book, or of being doxxed myself. Because it has happened to others.
But seeing others doxxed and being cowed by that makes you collateral damage from the original attack. It’s completely messed up. This is what #YesAllWomen is about.
And that is my rant.
Posted: July 8, 2014 | Author: Cassandra Page | Filed under: On Books, On social media | Tags: blogging, top ten tuesday |

This week’s Top Ten Tuesday theme is ten blogging confessions. But the example post they gave is for bookish confessions. Because I doubt I can manage ten blogging confessions. Although maybe I can. Let’s see…
Sometimes I draft blog posts at work, although I don’t post them from there, because my employer’s firewall has a JUST SAY NO policy about social media, even blocking helpful blogs like Grammar Girl. Probably the most notable work-drafted post is this one: What not to say to your editor. Because I was very angry. (For the record, the writer I blogged about there is getting a tiny bit better … although this week he defended a word choice because he was using it in a “commonly understood way that any English speaker would understand”. Except me, apparently. But at least he says thank you now.)
If I buy an ebook and love it beyond all reason, I order the paperback afterwards. I just can’t help myself. I’ve got six full-size bookshelves that are getting very cluttered. And I love to look at my pretties. The only catch is that if it’s a POD release (via small press or indie publication), I usually wait till it’s available on The Book Depository. Amazon’s paperbacks might be cheap, but the shipping to Australia can double the price of a book from them.
I don’t blog about things I really want to share. Like most writers who are querying manuscripts, I’ve found there are various highs and lows on that journey, and sometimes I really want to do a virtual happy dance or cry into my WordPress pillow. That’s one of the reasons that writers who post saying they have an agent or a contract are so giddy about it. Because finally they can TELL PEOPLE. (See here. And here.) Even now, there are things I could blog. But I cannot blog the things. Perhaps one day.
Why can’t I blog the things? Because querying agents and publishers is like Fight Club. You don’t talk about it. If you’re not sure why, read The Art of Oversharing by Summer Heacock. It’s both educational and horrifying.
I signed up to a blog tour company’s promo emails to get extra content. The one I chose was YA Bound, as I’m sure regular followers of my blog will have already figured out, on account of their logo being splattered all over certain blog posts. That’s where most of my book blitz posts with excerpts and giveaways come from. But on the bright side, I’ve discovered some awesome-sounding books that way. Now to just find the time to read them all… (Note: they also regularly have slots available for reviews as part of book tours, so if you’re a baby book blogger looking to get your hands on more books to read, check them out!)
I almost never review books in exchange for free copies. I can only think of two instances where I have. One was Twelve Steps, by one of last year’s successful Pitcharama entrants, and one was Silver Tides, over at Aussie Owned and Read before we got our two book reviewers on board. The reason is that I have *counts* fifty-nine paperbacks or hardcovers sitting here waiting to be read, plus two I’ve ordered that haven’t arrived yet and a preorder that hasn’t been released yet, PLUS at least another twenty ebooks on my Kindle. At the speed I read that’s enough to get me through till at least Christmas 2015.
Assuming I don’t buy any more books before then.
Which I will.
As an aside, I have over 80 books on my to-be-read pile. And that doesn’t count the pendng releases I haven’t preordered. Holy crapbiscuits! That’s more than I was expecting.
I used to rarely review books at all, anywhere. But then a bunch of awesome writers I know and love from Twitter and Aussie Owned had their books come out and I know how valuable reviews can be for new writers trying to break through and make a name for themselves. (This doesn’t mean I lie in my reviews, mind you; I do mention any things I don’t like alongside the stuff I do.) Since then I’ve expanded it to include most books that I read.
Except for the children’s books. Because you probably don’t care much about my struggles to read The BFG aloud to my son. That dialogue was haaaaaaaaard, you guys.
I read a lot of blogs, but rarely comment. I know I’m not alone in this, given how many hits my blog gets a day relative to the number of comments. In my case, it’s because I use email subscriptions to keep track of my favourite blogs; I read most of them in my email client on my smart phone, which doesn’t make it very easy to write something in reply. I’m more likely to pin a post I love or tweet a link to it than I am to comment.
I try really, really hard to only use open source, free graphics. Occasionally I buy stock, such as that fireworks graphic I used on Saturday. But sometimes the desire for an animated Pixar or Doctor Who gif overwhelms me. I just hope that, if Disney and the BBC come after me, they decide it was more of a homage than theft. It’s not like I’m hosting entire shows here, after all. HOWEVER, I feel very strongly about stealing art for use on blogs. Don’t do it, kids. (Or if you do, at least link back to the artist’s page so it’s more like a free advertisement. They may forgive you, then. Of course, they may not — it’s always better to get permission. Be squeaky clean.)
I schedule almost all my blog posts. I expect most people do, so this may not be a shock. But the best time for me to post is in the morning, Australian time, because then that also catches the US evening crowd. And since by then I’m usually either on my way to or at work (with its unfriendly social media firewall), that means I have to schedule stuff.
On that note, it’s dinnertime and I’m hungry. 😉
Posted: March 22, 2014 | Author: Cassandra Page | Filed under: On Twitter | Tags: aussie-owned, Twitter |
So, to celebrate its eighth birthday Twitter has launched something called First Tweet, where you can discover any Twitter user’s, well, first tweet.
For fun, I decided to do a search on each of the Aussie Owned and Read bloggers and see what their immortal first words were. They don’t know I’m doing this, so I hope there’s nothing too embarrassing there…
Aussie Owned and Read

Lauren, co-founder

Stacey, co-founder

Emily

Katie

Kim

Sharon

Suse

Cait

Heather

Hahaha, I love these girls! 😀
In the interests of fairness, here’s mine:

I’d be interested to know, what was your first tweet? Have you seen any absolute corkers? It’s a funny thing, because almost everyone (with the exception of Joss Whedon, who got over 100k followers in 24 hours) tweets their first tweet to an audience of one. They’ll have no followers, and no one will notice. This tool lets everyone go back and see what those potentially embarrassing mumblings were. (For example, @abcnews, our national broadcaster’s news network, tweeted “pwn3d”. That’s what happens when you let the work experience kid set up the account, I suppose.)

Posted: February 13, 2014 | Author: Cassandra Page | Filed under: On parenting, On social media | Tags: aussie-owned, guest post, scheduling |
(Ok, the title is a reference to Where in the World is Carmen Sandiego, which you’re all no doubt too young to get. With your clothes. And your music. *shakes walking stick*)

Carmen Sandiego – straight from the 1980s. Woo!
The last week has been big with the crazy around my place. My son started preschool, and the same day we drove to Sydney so he could have his eyes tested at the eye hospital there. The results were a bit of a shock: it turns out he’s night blind.
Sort of explains why he’s afraid of the dark. 😦
He’s fine and it’s not degenerative, so it could be much, much worse. But it took me a day or two to adjust my thinking to the whole idea.
Also, my phone line and ADSL have been down. Hopefully by the time you’re reading this they are back, but I’m drafting this post using a 3G dongle I just bought. It feels as slow as dial up did back in the day, although without that charming screech when it connects. (Speaking of the stone age…)
Anyway, I have been kicking around the rest of the internet during my absence here. Spefically there are three places I’ve been lurking this past week — in case you missed me trying and mostly failing to share the links on my phone.
Today I posted the Aussie Owned and Read Valentine’s Day poll. (Yes, I know it’s a day early — shush.) You may recall that I had a blog post up last month calling for nominations. Well, this is where the final battle will be fought. With heart-shaped pillows and arrows made of chocolate. Or something.
On Sunday I made a cameo at Laura Catherine’s blog, talking about the many wonders of scheduling everything from tweets to emails to blog posts (ahem).
And on Monday I was K. A. Last’s guest over at her blog. I talked about using the everyman, familiar cultures and familiar myths as a way of grounding your speculative fiction reader.
I’ll try to be more organised in future. I promise. xo