Self-promotion on Twitter.Posted: December 23, 2012 | |
There are a ton of good blog posts out there about how to promote yourself on Twitter. I read them out of interest—I don’t have anything to promote yet but one day I will: either a traditionally published book (a girl can dream!) or an indie book. So I know how to spot bad advice when I see it.
I tend to follow back on Twitter. For those of you that don’t participate in the twitosphere, that is when if someone follows you, you follow them back. That’s one of the ways people use to build their following. Some of them, the naughty sods, will then go on to unfollow you and hope you don’t notice. (I always notice; I check Just Unfollow a few times a week.)
By the way, Twitter and Facebook have a lot to answer for: the words “unfollow” and “unfriend” are two of them…
Anyway, yesterday a new writer followed me. I quickly checked their tweets to see if they were a real person, and then followed them back. And this morning when I was checking my timeline, I saw somewhere between ten and fifteen tweets by this person, commenting with link after to link to good reviews of their book. Not only that, but they’d put all the hashtags in #ALLCAPS so it was like being stabbed in the eye. I hadn’t even had my coffee yet!
I’m happy that they got good reviews. I am. But pick your favourites and just tweet those! Or maybe use something like Tweetdeck so you can schedule those posts over the space of a day, instead of all at once. I know marketing sites recommend tweeting good reviews, but show a little restraint!
So anyway, I unfollowed this person. First thing in the morning is too early for eye-stabbing.
But the real kicker was that after I did it, I saw that they’d also tweeted this helpful advice: “Writers, don’t be afraid to tweet good news about your book. Your followers want to know all about you!”
Maybe that’s true. But be a little classy about it. Nobody likes spammy, overt self-promotion.
Here endeth the lesson. 😉
Edit: If you don’t want the lesson to end here—if you’re all, no, we need more lesson!—then check out this blog post from Bad Redhead Media.