Signing with a small press

This is a guest post by Louise Gornall, about how she signed with the small press Entranced Publishing.

As some of you may know I recently signed with Entranced Publishing. I wanted to write this post and tell you a little bit about my experience with a small press, maybe even pass on some pearls of wisdom. Okay, maybe “passing on pearls of wisdom” is a bit strong, but I figure if you’re anything like six-months-ago-me, you might find what I have to say helpful.

They say that 90% of this writing game is luck and I was lucky enough to have my MS noticed by Entranced during Brenda Drake’s #PitMad event on Twitter. At this point I was clueless about what a small press is, but luckily Danielle Ellison and Jennifer Iacopelli were running an insight-into-small-press series on their blog, which was loaded with need-to-know information.

Senior editor at Entranced, Eden Plantz, had my manuscript for a grand total of four days before she offered me a contract. I had some serious thinking to do. Truth: I didn’t have a publishing plan. Before Eden’s offer and Danielle’s blog series all I had was an idea of the traditional route to publishing.

Anyway, being a Twitter addict I’d come across a lot of stories on how I got my agent/editor and the one constant of all of those stories seemed to be that there’s an instant connection between the writer and the acquiring party. I felt this too, the second I saw Eden tweet about girl boners. 😉 Seriously though, she shared my sense of humour, which was an automatic tick. She’s also a YA writer and has experience in marketing and editing: still ticking boxes. Above all things she loved my story. We’ve even discussed the possibility of a sequel. This was important to me because I’m planning on a writing career and was hoping to build a long-term relationship with my publisher.

As I had no agent it was up to me read through the contract. So many big words. But Eden sent me an email urging me to message her with any questions. At first I felt uncomfortable doing this. I had many, many questions and I knew she was busy. But here’s the thing: Eden was lovely and all, like, “No, really, hit me with your questions anytime. I’m happy to help.” Now she can’t get rid of me. I’m always in her inbox. *insert maniacal laugh here*

After I signed with Entranced, I was introduced to the team and met all the other Entranced authors, who were welcoming and have definitely earned a place on my Christmas card list. After all the meeting and the virtual hugging was over, Eden emailed me with a ton of information about the marketing and editing process. I know that marketing is essential to my books success and despite Entranced only being a small press I was stoked to discover it had a solid marketing plan.

One of the most exciting things for me has been filling out my cover design form. Since before the book was even written I’d had cover design fantasies and Entranced asked me for input! Between you and me, I’ve also cast the movie. 😉

Right now we’re at the content edit stage of book production. Then when we’re done with that, In Stone will go and meet the line editor for one final polish…

I’ve never had any experience with a large press so it wouldn’t be fair to start comparing the two. All I can tell you is that I’m having a great time working with Entranced. I’m loving being so involved with the publishing process and am really excited about the release of my novel.

Louise D. Gornall is a writer at Entranced Publishing. Her YA urban fantasy story, ‘In Stone”, will be released in the Northern Hemisphere fall.

Louise Gornall

 


How “Professional” Writing Experience Can Help / Hurt You as a Novelist

This guest post is written by the divine Veronica Park!

How it HELPS:

1. You probably don’t subscribe to the ‘no words without inspiration’ school of thought.

Or, better yet, you’ve trained yourself to become inspired on command. This is great, because so many others out there will spend countless hours sitting in front of their antique typewriters, sipping scotch and staring out of windows … waiting for inspiration to hit them like a freight train of rhetoric. Meanwhile, you’ll be bent over your laptop, head down like a mule. Writing away, and leaving all those other fools in the dust.

2. You’re probably good with deadlines.

Similar to the fallacies inherent in #1, but much more dire, is the belief that ‘great’ writing has to be allowed to form in its own sweet time. Unfortunately for writers, editors—and most members of the publishing world as a whole—do not share this belief. If you’re able to recognize that and, better yet, forge ahead with eyes levelled on that deadline horizon (or, heck, even schedule your emotional breakdowns accordingly?) you’re on the road to success, my friends.

3. You’ve probably been trained to follow things through to completion.

A lot of writers without professional experience find they lack the drive, or the self-confidence, to keep hacking away at a WIP until it’s finished. No matter how ugly things get in the process. As a result, they shelve countless manuscripts, telling themselves they just aren’t good enough to succeed. My question for those writers is this: how will you ever know for sure, if the completed version of that idea is never allowed to see the light of day? (Let alone the gently critical, yet encouraging eyes of your crit partners?)

4. You’re probably good at juggling.

I’m not just speaking in terms of handling multiple writing projects at once. Even though, yes, that’s an incredibly important skill to cultivate as an author. As Tchaikovsky once supposedly said, “My greatest work is always the next one.” In this case, however, I’m also referring to the rest of your life. How you manage to reconcile all of the boring, everyday details of “real” life—work, grocery shopping, feeding the family, picking up the dry cleaning, soccer practice, etc.—with the fantasy world you’ve created in your mind.

Creative efforts, even ones which are based in reality, do have a habit of making the real world seem less attractive. When you’re immersed in a story, it can be really tempting to just ignore that world and live in your pyjamas until the book is finished. But not everyone has that luxury. As a professional writer, you’ve probably already come face to face with that challenge, and hopefully conquered it.

How it can HURT:

1. You’re probably used to being told what to do next.

As a journalist, you become accustomed to taking orders from a higher power (your editor, your CEO, your readership). By extension, you learn to take a great deal of constructive criticism. Above all, you adapt the style and scope of your writing to fit the needs of a target audience. These probably sound like good things. And they are.

But it’s also very easy to become dependent on these things for validation. If you’re used to just slapping something together and dropping it on your editor’s desk, confident that he’ll rip it to shreds and then come back with a list of very detailed demands—eh … I mean notes—you might have fallen victim to this attitude. What happens then, when your friends and beta readers and CPs think the book is ‘almost, but not quite’ amazing? Will you have the skill it takes to look at your WIP and figure out how to take it to the next level?

2. You’re probably used to calling all—or at least some—of the shots.

As an associate editor and later as a producer, I was able to control about 90% of the process. As a freelance journalist, I’m in charge of about 100% of the process, from inception to storyboarding to editing and even where and when I want to publish. This is NOT the case for most authors. Even self-published authors have to answer to a higher power, and that power is SALES NUMBERS. No matter how hard you work, no matter how well you market, a lot of your success as an author will depend on timing, industry, readership, luck … and that might be difficult for a bunch of control freaks like us to accept.

3. You’re probably used to getting PAID.

For me, I know this was a struggle. For a long time, I would keep track of my writing hours, filming hours … heck, even my brainstorming hours … on an organised little log sheet. At the end of every pay period, I would turn this log sheet in, and in return I would get piles (very, very small piles) of glorious, spendable money. This is not often the case with authors. Sometimes, it might feel like you’re cashing in your precious time in exchange for magic beans (the nebulous dream of someday being published). The trick is to realise that patience—and budgeting—comes with the territory. (Also, as my agent will tell you, get a good accountant ASAP.)

Here’s what you can do to make your experience WORK FOR YOU:

1. Treat your personal writing like it’s your JOB, not your hobby. As NYT Bestselling author Suzanne Brockmann once told me in an interview, she never lets anyone make her feel like her job is less important than theirs. “Take yourself seriously,” Suz said. “Published or unpublished, you are a writer. Your writing is work time—don’t use it to do errands or laundry or favours for friends.” (For a full transcript of this interview, click here.)

2. Track your time. If you struggle with time management, pretend you ARE being paid. Keep a log sheet of how many hours you spend writing, editing, or staring into space trying to figure out what the heck happens next. (Hey, it counts.) If you really want to motivate yourself, maybe keep those records somewhere safe, and tell yourself that when you sell your first book you’ll pay yourself back in Christian Louboutin shoes. Or whatever.

3. Focus on the WRITING. That’s the one thing that you can absolutely, completely control. If you start to feel helpless or hopeless, write a scene where your character takes on a seemingly insurmountable task, and wins. Don’t let reality get you down. That’s why we’re writers in the first place. We’re the ones who look reality in the face and say, “I can do better than this.” Never forget that, and you’ll be fine.

V’s Mini-bio: (In case you’re wondering who in the heck wrote this)

Veronica Park is a former broadcast and print journalist, indie movie producer, and aspiring author. She is represented by Eric Ruben of the Ruben Agency. Her current projects include a loose series of NA contemporary novels and several short stories and screenplays. She currently lives on a rather remote island in the Caribbean with her medical student husband Jake and her cat, Skeletor. You can find out more about V here.

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Hooking your reader: writing a blurb.

I hope you enjoy this: my first guest post, written by Sharon Sant!

The cover is the first thing that will draw a reader towards your book, but if you think of that as the shop window, then the blurb is the sales patter once you’ve entered the store. You’ve spotted that adorable teapot, or that divine sparkly dress, so you step inside the shop and are greeted by a smelly, rude, disinterested sales assistant. What do you do? You might still buy the item, enamoured by its beauty. More likely, you won’t want to give a penny of your hard-earned cash to such a vile specimen of humanity.

Think of your blurb that way. You’ve tempted in your customer with a fabulous cover, but then your blurb is a snore-fest. They’re not going to buy. It’s such a common mistake and easy to avoid. Your blurb is not a synopsis of the book; it’s a tickle under the chin that says: come on in and stay with us for a while. Your blurb needs to convince the reader, in a few short seconds, that they cannot live without discovering what happens in your book. There are a few simple points to consider that will help you achieve this:

Research

Know your genre. Look at what other blurbs are like, as many as you can. Take note of the language they use—it’s usually in keeping with the tone of the book. A thriller, for example, will use short, punchy sentences. A fantasy blurb will feel like it is weaving magic as it talks to you. A quirky comedy will try to make you laugh. Romance will want to seduce you. The more you read of others, the more you’ll get an intuitive feel for what needs to go in yours.

Keywords

This goes hand in hand with researching your genre. Every genre has its conventions—things that readers expect and want to see—and the blurb should adhere to that. Look at other blurbs for words that crop up again and again within the same genre; they’re there for a reason. Fantasy blurbs contain a lot of ‘destiny’ and ‘magic’. See where we’re going? These words will pique the interest of your potential reader; they’re browsing your genre because that’s what they like to read about.

Pose a question

Drive your potential buyer mad with curiosity. Pose ‘what if’ questions to lure them into your story. ‘What if this woman doesn’t get the man of her dreams?’ What will this woman do? Will she kill herself? Have a sex change? Become a nun? Leave your potential reader needing to know. It can be effective to hit them with your blurb first and then pose the question as the closing line. You can also do the question pose without actually using a question: ‘Her life would be perfect, if only she could catch the man of her dreams…’ Here, we leave the outcome as something unknown; just like when we posed the question, the reader doesn’t know where the story is going to end up and we’ve caught their interest.

Keep it short

You have no idea how many blurbs I’ve seen that seem to be longer than the book itself. Your book is awesome, but don’t tell the reader everything that happens on the blurb in a non-awesome, telling-not-showing way. Keep it short and retain your mystery, feed them just enough to lure them in. Personally, I think a paragraph or two is about right, but I’ve seen one-liners that work brilliantly. It’s up to you but always remember that your blurb is not your synopsis.

Sharon Sant holds a BA (Hons) in English and creative writing and is currently researching a PhD in literary studies. She is a freelance editor and is the author of YA novels, “Sky Song” and “The Young Moon”. You can find her blog here.

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